The impact of foreign employees in aviation on airline objectives and passenger segments

Authors : Owaim Faris, Hüseyin Arslan

Pages : 268-288

Doi:10.46928/iticusbe.1571314

View : 50 | Download : 19

Publication Date : 2025-03-28

Article Type : Research Paper

Abstract :In today’s competitive global landscape, industries leverage their unique advantages to adapt and thrive. The aviation sector exemplifies this transformation, evolving beyond basic transportation to create customer-centric brands that build loyalty based on values, preferences, and lifestyles. This study investigates how foreign employees adopt airline goals and their impact on diverse passenger segments with varying cultural and linguistic backgrounds. Using the PRISMA framework, 54 publications were reviewed, and 16 relevant studies were selected for detailed analysis. Findings reveal that foreign employees significantly contribute to innovation, enhanced customer service, and organizational adaptability. However, challenges such as language barriers and cultural misunderstandings persist. By integrating multilingualism, diverse cuisines, and cultural symbols into their services, airlines can improve passenger satisfaction and loyalty. This study uniquely integrates the strategic objectives of airlines with the broader impacts of foreign employees on both company dynamics and passenger experiences, providing a comprehensive perspective not addressed in prior research. It highlights the critical role of embracing workforce diversity to gain a competitive edge in the global market.
Keywords : Havayolu hedefleri, Yabancı çalışanlar, Yolcu segmentleri

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