`Soft power`potential of Azerbaijan in the South Caucasus

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Akademik Tarih ve Düşünce Dergisi
Cilt: 11 Sayı: 6
`Soft power`potential of Azerbaijan in the South Caucasus

`Soft power`potential of Azerbaijan in the South Caucasus

Authors : Gultakin Allahverdiyeva, Sevinj Gurbanova

Pages : 4746-4756

View : 55 | Download : 68

Publication Date : 2025-02-07

Article Type : Review Paper

Abstract :Although economic interests dominate the evolution of interstate relations, Azerbaijan attaches special importance to the application of soft power policy in order to strengthen its foothold in the South Caucasus region. We are not mistaken in our opinion that Azerbaijan plays the role of a bridge in the regulation of both intergovernmental and inter-national relations for the establishment of closer relations with other countries of the region, such as the South Caucasus country. In this sense, deepening cooperation in a number of fields, especially education, is one of the important issues that should be investigated in order to strengthen social and cultural relations between countries and at the same time to create efficient coordination mechanisms. In this article, we will clarify what methods and tools Azerbaijan implements its global soft power strategy in the South Caucasus region within the framework of diplomacy. We will also comparatively examine which spheres in the South Caucasus are more exposed to soft power politics and try to determine its effectiveness.
Keywords : Yumuşak güç, Güney Kafkasya, Azerbaycan

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