Providing a Suitable Business Model for Developing Businesses Based on E-Commerce Startups and Improving Investment in them

Authors : Mohammad Ekram Yawar, Sameulhaq Amani

Pages : 21-54

Doi:10.5281/zenodo.15514193

View : 181 | Download : 246

Publication Date : 2025-04-08

Article Type : Review Paper

Abstract :The aim of this study is to present a new business model to help entrepreneurs develop new businesses and e-commerce startups. The research method is exploratory in terms of its application objective, developmental in terms of its orientation, and quantitative in nature. The research expert population is 25 experts in the field of entrepreneurship and e-commerce. The model development was based on the basic entrepreneur model of Ostwalder and Pignor (2010) and the limitations identified in it. In the development of the model, the dimensions and components related to each dimension were collected by reviewing theoretical basis studies. Then, based on the opinions of experts in order to calculate the content validity ratio, 12 dimensions and 83 components were finally confirmed and finalized from the initially introduced dimensions and components. The results of the study show that the business model presented in the present study, in addition to improving the business model of Osterwalder and Pignor, leads to a better understanding of the elements of the business model by entrepreneurs and improves investment negotiations by creating convergence and a common understanding of business concepts between entrepreneurs and investors. By leveraging this improved business model investment, entrepreneurs focus on the value proposition in addition to technical details.
Keywords : E-ticaret İşi, İş Modeli İyileştirme, Startup Büyümesi, Yatırım İyileştirme

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