GROWTH AND INTERN ATION ALIS ATION STRATEGIES OF MULTINATIONAL HOTEL CHAINS

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Akdeniz İİBF Dergisi
Volume:3 Issue:10
GROWTH AND INTERN ATION ALIS ATION STRATEGIES OF MULTINATIONAL HOTEL CHAINS

GROWTH AND INTERN ATION ALIS ATION STRATEGIES OF MULTINATIONAL HOTEL CHAINS

Authors : Önder MET

Pages : 111-138

View : 18 | Download : 12

Publication Date : 2005-11-01

Article Type : Research Paper

Abstract :ln the study, growth phenomenon and strategies of international hotel groups and chains were examined. As international hotel chains enter a country, they make cooperation with their local partners. It is necessary to recognise the foreign hotel companies and their working methods in view of both local partner and national tourism industry in order to benefit considerably from this cooperation. On the other hand, multinational hotel groups constitute a good model for the internationalization of national hotel chains. As companies from countries such as South Cyprus, Cuba and Malta are in the international rankings of hotel chains, any Turkish hotel chain does not exist.
Keywords :

ORIGINAL ARTICLE URL

VIEW PAPER (PDF)

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.