Exploring the Link Between Football Team Fans` Evangelism Levels and Their Perceptions of Team Innovation

Authors : Serkan Necati METİN, Yağmur AKKOYUNLU

Pages : 788-801

Doi:10.38021/asbid.1276097

View : 49 | Download : 32

Publication Date : 2023-09-28

Article Type : Research Paper

Abstract :This study was conducted to examine the relationship between the evangelism levels of football fans and their perceptions of the innovation of the teams they support. A total of 325 people, 228 males and 97 females, who were determined by simple random sampling method, participated in the study. In addition to the personal information form containing the demographic characteristics of the participants, the \`Sports Team Evangelism insert ignore into journalissuearticles values(eFANgelism); Scale\` insert ignore into journalissuearticles values(STEÖ); was used to measure the evangelism levels of individuals towards the football team they are fans of and the \`Innovation in Sports Scale\` insert ignore into journalissuearticles values(SIAS); was used to measure the innovation perceptions of the clubs as data collection tools in the study. Descriptive relational survey method was utilized in the study. T-Test was used for pairwise comparisons, ANOVA for multiple comparisons, Pearson correlation analysis was used to determine the relationship between efangelism and innovation, and regression analysis was used to determine the prediction of efangelism with innovation. In the findings obtained, it was seen that there were significant differences in the innovation perceptions of the fans according to the team they support and in their evangelism levels according to the years of supporting the teams. In addition, it has been determined that there is a significant relationship between the evangelism levels of the fans and the innovation perceptions of their teams and that there is a strong interaction between the innovation levels of the teams and evangelism. As a result, it has been determined that the difference of the club makes a difference in the innovation perception of the fans, the years of supporting their clubs make a difference in the level of evangelism, and the level of evangelism of the fans has an effect and relationship on the innovation approaches of their clubs.
Keywords : Taraftar, Efangelizm, İnovasyon