Development of Hedonic Consumptıon Attıtude Scale in Sports; Validity and Relıability Study

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Akdeniz Spor Bilimleri Dergisi
Volume:6 Issue:3
Development of Hedonic Consumptıon Attıtude Scale in Sports; Validity and Relıability Study

Development of Hedonic Consumptıon Attıtude Scale in Sports; Validity and Relıability Study

Pages : 928-938

View : 82 | Download : 35

Publication Date : 2023-09-28

Article Type : Research Paper

Abstract :The study aims to develop a measurement tool with proven validity and reliability to measure the hedonic consumption levels of shopping habits made by shopping enthusiasts interested in sports. The research, which has a methodological research type, was carried out with the participation of 1530 participants consisting of adult individuals over the age of 18 who are interested in sports to develop the hedonic consumption attitude scale in sports. 1224 participants were reached for exploratory factor analysis and 306 participants for confirmatory factor analysis. As a result of exploratory factor analysis, the KMO value of the scale was determined as .886, the total announced variance was 61.144 and the overall Cronbach\`s alpha value was .896. Explanatory factor analysis was performed using SPSS 24 and the item factor structure and scale items of the scale were determined. Afterward, the IBM AMOS program performed a confirmatory factor analysis of the appropriate scale items. The appropriateness of the scale\`s factor structure was determined by the goodness of fit indices of the scale. As a result of the analysis, a hedonic consumption attitude scale in sports consisting of 18 items and 3 sub-dimensions with proven validity and reliability was developed.
Keywords : Spor, Hedonik Tüketim, Faydacı Tüketim, Tutum

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