FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR: AN EMPIRICAL STUDY IN KYRGYZSTAN

Authors : Azamat MAKSUDUNOV

Pages : 59-68

View : 22 | Download : 16

Publication Date : 2008-05-01

Article Type : Research Paper

Abstract :The economic, social and politic changes in Kyrgyzstan, after independence in 1991, have created new business opportunities and forces not only for local entrepreneurs, but also for international marketers of goods and services. Economic, political and social changes influenced the values and life styles of consumers in the Kyrgyz Republic. Rising competition, consumer’s purchasing power, and new technological opportunities make enterprises become more market and consumer oriented in Kyrgyzstan
Keywords : Consumer purchasing behavior, family influence, purchasing decisions, Kyrgyzstan