Determining the Financial Efficiency of Mega Events

Authors : Murat Güldoğan, Ferhat İnce

Pages : 183-195

Doi:10.18026/cbayarsos.1423683

View : 86 | Download : 130

Publication Date : 2024-06-28

Article Type : Research Paper

Abstract :Mega events, providing prestige and economic contributions to host cities and countries, are of great importance in terms of internationalization. In addition to their extra advantages, these events must be organized efficiently for sustainable development. To the best of our knowledge, although some studies investigate the efficiency of countries participating in mega-events, no study concentrates on the efficiency of mega-events as an organization. Accordingly, this study examines the financial efficiency of each sub-event of three mega-events: the Summer Olympic Games, the Winter Olympic Games, and the FIFA Men\'s World Cup. In this context, the bootstrap DEA method was utilized. The findings revealed that almost all mega events were organized inefficiently. It is thought that addressing the efficiency levels of mega-events at the organizational scope might yield a new perspective for mega-event authorities and lead to new literature.
Keywords : Mega Etkinlik Yönetimi, Finansal Etkinlik, Veri Zarflama Analizi, Bootstrap