The Effects of Store Atmosphere Attributes on Store Loyalty Intentions of Hypermarket/Supermarket Customers

Müge YALÇIN; Tuncay KOCAMAZ

Journal article

The Effects of Store Atmosphere Attributes on Store Loyalty Intentions of Hypermarket/Supermarket Customers

Müge YALÇINTuncay KOCAMAZ

Published: 2014-03-03
Pages: 273-292
Article type: Research Paper
Language: en

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Abstract

Increasing competition in Turkish grocery market is pushing retailers to search for ... attributes and store loyalty intentions of the customers are linked.

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