The Effects of Store Atmosphere Attributes on Store Loyalty Intentions of Hypermarket/Supermarket Customers

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Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
Volume:18 Issue:1
The Effects of Store Atmosphere Attributes on Store Loyalty Intentions of Hypermarket/Supermarket Cu...

The Effects of Store Atmosphere Attributes on Store Loyalty Intentions of Hypermarket/Supermarket Customers

Authors : Müge YALÇIN, Tuncay KOCAMAZ

Pages : 273-292

View : 37 | Download : 12

Publication Date : 2014-03-03

Article Type : Research Paper

Abstract :Increasing competition in Turkish grocery market is pushing retailers to search for ... attributes and store loyalty intentions of the customers are linked.
Keywords :

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