IAD Index of Academic Documents
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  • Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
  • Volume:25 Issue:2
  • Lüks Markalar Gerçekten Güçlü Markalar mı? Türkiye` deki Temel, Premium ve Lüks Markaların Faydaları...

Lüks Markalar Gerçekten Güçlü Markalar mı? Türkiye` deki Temel, Premium ve Lüks Markaların Faydaları ve Marka Güçlerine İlişkin Ampirik Bir Çalışma

Authors : Carsten BAUMGARTH, Gülpınar SCHNEİDER, Bahar CERİTOĞLU
Pages : 535-564
View : 23 | Download : 8
Publication Date : 2015-03-11
Article Type : Research Paper
Abstract :.
Keywords : xx

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