Journal article

The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs`Market Success

Aslı EKMEKÇİ

Published: 2015-03-11
Pages: 181-201
Article type: Research Paper
Language: en

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Abstract

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Keywords

Tüketici davranışları Alışveriş eğilimi Çokuluslu pazarlar çokuluslu işletmecilik

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