The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs` Market Success

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Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
Volume:27 Issue:2
The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multination...

The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs` Market Success

Authors : Aslı EKMEKÇİ

Pages : 181-201

View : 15 | Download : 14

Publication Date : 2015-03-11

Article Type : Research Paper

Abstract :.
Keywords : Tüketici davranışları, Alışveriş eğilimi, Çokuluslu pazarlar, çokuluslu işletmecilik

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