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  • Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
  • Volume:27 Issue:2
  • MARKA ÇAĞRIŞIMLARI VE SATIN ALMA DAVRANIŞI ÜZERİNE OLAN ETKİSİNİN ÖLÇÜMLENMESİ
Journal article

MARKA ÇAĞRIŞIMLARI VE SATIN ALMA DAVRANIŞI ÜZERİNE OLAN ETKİSİNİN ÖLÇÜMLENMESİ

T ERDİL · Öner BAŞARIR
Published
2015-03-11
Pages
213-231
Article type
Research Paper
Language
tr
Read at the publisher ↗ View PDF ↗

Keywords

MarkaMarka çağrışımıSatın alma faktörleriMarka tercihi

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