Consumer Awareness and User Experience in AR-Enabled Sustainable Food Packaging

Authors : Ayşe Merve Köse, Banu İnanç Uyan Dur

Pages : 257-286

Doi:10.46641/medeniyetsanat.1774505

View : 73 | Download : 115

Publication Date : 2025-12-31

Article Type : Research Paper

Abstract :This article examines how augmented reality (AR) can serve the communication aims of sustainable food packaging. Scholarship on sustainability-oriented packaging and AR-mediated consumer communication is synthesized, and the design of a proof-of-concept AR application for an organic food package is presented. The prototype stages information through progressive disclosure, surfaces concise traceability cues and end-of-life guidance, and includes a lightweight game that frames pro-environmental actions. Design choices prioritize clarity, low cognitive load, and cross-device accessibility. To evaluate how the prototype was received by users, an exploratory, cross-sectional user study was conducted in which 31 adults interacted with the prototype on their own smartphones and then completed a brief questionnaire including one open-ended item; analyses were descriptive. Participants reported favorable perceptions of clarity, usability, information effectiveness, and visual quality. Most also reported higher knowledge and awareness and indicated intentions to apply what they learned. Thematic analysis converged with these patterns and identified priorities for improvement, including performance, accessibility, and audio balance. The article’s contribution is threefold, comprising a design-led articulation of AR-enabled packaging for sustainability communication, a descriptive account of user responses at the proof-of-concept stage, and actionable implications for practice (progressive disclosure, verifiable, updatable claims, and light gamification that supports information) as well as for evaluation research (comparative or longitudinal designs with behavioral endpoints).
Keywords : Ambalaj Tasarımı, Artırılmış Gerçeklik, Sürdürülebilirlik, Kullanıcı Deneyimi, Tüketici Farkındalığı

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