- Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
- Sayı: 42
- USE OF AI AND REALITY TECHNOLOGIES INEXPERIENTIAL MARKETING STRATEGIES IN TÜRKİYE
USE OF AI AND REALITY TECHNOLOGIES INEXPERIENTIAL MARKETING STRATEGIES IN TÜRKİYE
Authors : Buse Koca
Pages : 52-69
Doi:10.20875/makusobed.1681897
View : 177 | Download : 202
Publication Date : 2025-11-30
Article Type : Research Paper
Abstract :With the developments in digital technologies, experiential marketing has evolved into a more personalized and interactive structure. This study examines the applications of artificial intelligence and reality technologies in the context of digital experiential marketing in Türkiye. The potential of these technologies to provide interaction-based, sensory and personalized product and service experiences is evaluated. Another aim of the research is to reveal in which ways the practices in Türkiye differ from the examples abroad. Within the scope of qualitative research method, in-depth interviews were conducted with 10 senior officials operating in the field of artificial intelligence and reality technologies. The findings reveal that virtual reality applications provide intense emotional experiences, augmented reality offers personalized and interactive content, and artificial intelligence applications strengthen brand-consumer interaction through creative content generation and chatbots.Keywords : Dijital Deneyimsel Pazarlama, Artırılmış Gerçeklik, Sanal Gerçeklik, Duyusal Deneyim, Yapay Zekâ.
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