COVID-19 impact into the Spanish cultural & entertainment industry: Assessment of public and private management in digital economy

Authors : Antonio Sánchezbayón, Roberto Arpi

Pages : 122-134

Doi:10.47899/ijss.1316391

View : 111 | Download : 52

Publication Date : 2023-12-31

Article Type : Research Paper

Abstract :This research evaluates the impact of the COVID-19 lockdown on the Spanish cultural and entertainment industry in a context of digital economy, with the facilitation of cultural consumption and social wellbeing during the confinements. Thus, after discussing some issues related to digital economy and wellbeing economics, there is an empirical analysis based on data collected by means of a questionnaire. It is found that the consumption of culture has increased during the quarantine mainly as a means of entertainment for dealing with boredom, anxiety and stress. Audiovisual products were consumed by almost all individuals, especially in the form of movies and series. Regarding music, we find that singers or groups that performed live concerts and interacted with their fans via social networks were better positioned. Reading was also a relevant activity during the quarantine, with people preferring the paper format rather than the digital one. It is noteworthy that the most consumed cultural products from Spanish productions. In this way, the COVID-19 crisis did not necessarily generate a crisis for the cultural industry and, in fact, provided relevant opportunities for the growth and consolidation of this sector to the extent that the actors rapidly adapted to the digital transformation. Also, this digitalization of cultural organizations it helps to keep the social wellbeing with entertainment against the lonely and stressful situations.
Keywords : Kültür ve eğlence endüstrisi, dijital ekonomi, refah ekonomisi, yeni politik ekonomi, Covid 19

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