FUNCTIONAL APPLICATIONS OF BIG DATA AND DIGITAL TRANSFORMATION IN SOCIAL SCIENCES

This study aims to examine the impact of big data and digital transformation on research methods and applications in the social sciences. Big data surpasses traditional data collection and analysis processes, enabling social scientists to work with larger and more diverse datasets. In this context, the study thoroughly explores big data analytics methods and their application in the social sciences. Furthermore, it addresses how data collection and analysis processes have been restructured through digital transformation, as well as the opportunities and ethical challenges presented by big data. The findings suggest that big data and digital transformation contribute to making research processes in the social sciences more dynamic, comprehensive, and interdisciplinary. In conclusion, big data and digital transformation offer both new research opportunities and significant ethical and methodological challenges for the social sciences.