PUBLIC RELATIONS ETHICS

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Milli Eğitim Dergisi
Volume:48 Issue:222
PUBLIC RELATIONS ETHICS

PUBLIC RELATIONS ETHICS

Authors : İbrahim SEZGÜL

Pages : 277-292

View : 48 | Download : 17

Publication Date : 2019-05-15

Article Type : Review Paper

Abstract :The field of public relations, which has significant impacts for many institutions and organizations in relation with the society, is defined as a profession within the service industry as well. Public relations employees, who represent the private interests of institutions and organizations, find themselves in an interim location where corporate responsibilities and public responsibilities meet. Public relations employees between the institution and the community must make a balance in the decision-making process and take care of both sides. In this sense, it is important to create ethical codes that can be applied when needed in the field of public relations, to update these codes according to changing conditions and to ensure their applicability, to increase the standards of practice in the field of public relations and to increase the quality. In this study, the field of public relations application will be handled in a holistic framework in terms of ethical codes.
Keywords : Ethics, Ethics Codes, Public Relations, Public Relations Ethics

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