Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Mimarlık Bilimleri ve Uygulamaları Dergisi
Volume:8 Issue:2
Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand

Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand

Authors : Burcu Buram Çolak, Asena Soyluk

Pages : 911-925

Doi:10.30785/mbud.1363857

View : 84 | Download : 78

Publication Date : 2023-12-16

Article Type : Research Paper

Abstract :The term \"brand\", which is closely associated with the concepts of \"branding,\" signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand\'s identity is through its three-dimensional perception. The architectural space, acting as the storefront of the brand, holds significance in visually presenting the initial perception of the product. This study examines the interaction between the product design that has propelled the branding of a globally renowned handbag company and its spatial design, utilizing the method of observational analysis. The esteemed handbag brand, which has maintained its classical style for years, has been trying to attract attention by incorporating futuristic models since 2019, thereby rejuvenating its image. The study focuses on the examination of architectural design criteria that reflect the corporate identity.
Keywords : Markalaşma, mimari tasarım, fütürizm, markalaşma sürecinde mimarlık

ORIGINAL ARTICLE URL

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.