DRIVING INNOVATION AND COMPETITIVENESS THROUGH DIGITAL ECOSYSTEMS: A CASE-BASED EXPLORATION

Authors : Filiz Mizrak

Pages : 1-15

Doi:10.52122/nisantasisbd.1346145

View : 152 | Download : 271

Publication Date : 2023-10-20

Article Type : Review Paper

Abstract :Amid the ever-evolving landscape of modern business, digital transformation has emerged as a pivotal strategy for organizations aiming to sustain their competitiveness and relevance. At the core of this transformation lies the concept of digital ecosystems, creating a collaborative framework that intertwines interconnected entities, technologies, and platforms. This study aims to explore the capacity of digital ecosystems to drive innovation and enhance competitiveness within the business realm. Through an exploration of case studies and relevant literature, the research seeks to uncover strategies and challenges associated with leveraging digital ecosystems for transformative outcomes. The research design encompasses two interconnected components: a comprehensive literature review delving into the foundational concepts of digital ecosystems, and an analysis of carefully selected case studies spanning diverse industries. These cases highlight instances where organizations adeptly utilized digital ecosystems to catalyze transformative changes. By combining literature review and case analysis, this research aspires to provide a comprehensive understanding of the strategies adopted by organizations to harness digital ecosystems for business transformation. By bridging theoretical concepts with real-world examples, this research endeavor aims to provide valuable insights into the potential of digital ecosystems to drive business metamorphosis. As businesses navigate the digital era, this study aims to contribute to informed decision-making and strategic planning, ultimately empowering organizations to navigate the complexities of digital transformation and achieve enduring success.
Keywords : Stratejik Yönetim, Inovasyon, Dijital Ekosistem