The Use of Artificial Intelligence for Decision-Making Process for Strategic Management

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OPUS Toplum Araştırmaları Dergisi
Cilt: 22 Sayı: 2
The Use of Artificial Intelligence for Decision-Making Process for Strategic Management

The Use of Artificial Intelligence for Decision-Making Process for Strategic Management

Pages : 195-210

View : 282 | Download : 330

Publication Date : 2025-03-31

Article Type : Review Paper

Abstract :Artificial intelligence (AI) is a rapidly developing technology with the potential to create profound changes across various domains, from societal structures to economic systems. This study focuses specifically on the impact of AI on strategic management decision-making processes. The primary aim is to explore how AI can enhance the quality of these processes and contribute to improved organizational performance. A literature review method was employed in the research, through which the theoretical foundations of artificial intelligence, its historical development, and its application areas in decision-making processes were thoroughly examined. The findings indicate that AI accelerates decision-making processes, leading to significant time and cost savings, while also minimizing human error. Decision support systems empowered by AI technologies enable organizations to make more accurate, consistent, and data-driven decisions in strategic management. However, to effectively integrate and benefit from these technologies, organizations must be adequately prepared in terms of both technological infrastructure and organizational culture. In this regard, the study emphasizes that AI is not merely a technical tool, but also a strategic asset that can offer competitive advantages when effectively adopted and utilized
Keywords : Yapay Zeka, Karar Alma, Strategic Yönetim, Yapay Zeka Kullanımı, Etkili Karar Verme

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