BİR REKABET ARACI OLARAK KURUMSAL SOSYAL SORUMLULUK

Authors : Selçuk BALI, Mehmet Ozan CİNEL

Pages : 45-60

View : 21 | Download : 13

Publication Date : 2011-12-01

Article Type : Research Paper

Abstract :Although corporate social responsibility concept is not a recent concept of literature, the importance given and interest to this subject is pretty new. Especially at the international business world with the scandals of accounting and finance the trusts of consumers to the managers and corporates were shaken at the end of 1990’s and beginning of 2000’s, as a result of this the interests to “business morals” and “corporate management” subjects increased and at this process “corporate social responsibility” concept take over more excessively day by day.
Keywords : Kurumsal Sosyal Sorumluluk, İşletme Başarısı, Ahlakı