IAD Index of Academic Documents
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  • Pazarlama ve Araştırmaları Dergisi
  • Volume:1 Issue:2

PAZARLAMA ARAŞTIRMALARININ GENEL BİR DEĞERLENDİRİLMESİ

Ahmet Hamdi İSLAMOĞLU
Publication date : 2008-06-01

SİGORTA HİZMETLERİNDE TÜKETİCİ TEMELLİ MARKA DEĞERİ YARATILMASI

Bilsen BİLGİLİ, Uğur GÜLLÜLÜ, Sevtap ÜNAL, Leyla GÖDEKMERDAN
Publication date : 2008-06-01

ANKETLERDE VERİ KALİTESİNİN İYİLEŞTİRİLMESİ İÇİN ÖNTEST PİLOT TEST YÖNTEMLERİ

Remzi ALTUNIŞIK
Publication date : 2008-06-01

TÜKETİCİ DAVRANIŞINI ANLAMADA METAFOR KULLANIMI: POSTMODERN TÜKETİCİYİ “SİVİL İTAATSİZLİK” METAFORU İLE AÇIKLAMAK

Ömer TORLAK
Publication date : 2008-06-01

12. ULUSAL PAZARLAMA KONGRESİ BİLDİRİ DEĞERLEME SÜRECİNDE BİLDİRİLERDE SAPTANAN HATALAR ÜZERİNE BİR DEĞERLEME

Cemal YÜKSELEN
Publication date : 2008-06-01

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