IAD Index of Academic Documents
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  • Pazarlama ve Araştırmaları Dergisi
  • Volume:14 Issue:2

The Mediating Role of Social And Environmental Responsibility in The Relationship Between Material Values, Consumer Cynicism and Product/Service Quality

Çağla Pınar UTKUTUĞ
Publication date : 2021-05-18

Sanal Bankacılık Müşteri Asistanlarına İlişkin Hizmet Kalitesinin Müşteri Güveni, Müşteri Tatmini ve Müşteri Sadakatine Etkisi ve Ağızdan Ağıza İletişim

Berrin Arzu EREN
Publication date : 2021-05-18

Tüketici Bilgi Kaynaklarının Kredibilitesi: Deneysel Bir Araştırma

Erdem ÖZKAN, Ahmet ŞEKERKAYA
Publication date : 2021-05-18

The Effect of Human Images in Advertisements on Consumer Attention by Product Type and Gender: An Eye-Tracking Study

Ezgi DELEN, Burcu İLTER
Publication date : 2021-05-18

Marka Bilgisi ve Tüketici-Marka İlginliğinin Marka Evangelizmine Etkisinde Dışa Dönüklük ve Deneyime Açıklık Kişilik Özelliklerinin Rolü

Kamile Meriç MERİÇ, Alpaslan YÜCE
Publication date : 2021-05-18

Futbol Seyircilerinin Etkinlik Kalitesine Yönelik Beklentilerinin Değerlendirilmesi

Alperen HALICI, Zafer ÇİMEN
Publication date : 2021-05-18

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