IAD — Index of Academic Documents

CONSPICUOUS CONSUMPTION AND SOCIAL MEDIA ADDICTION: THE ROLE OF SOCIAL MEDIA USAGE

Gökhan AKEL, Gizem CANDAN
Publication date : 2023-05-31

A Dynamic Profile of Green Consumers

Ali Umut GÜLER
Publication date : 2023-05-31

BİR ALIŞVERİŞ MEKANI OLARAK SOSYETE PAZARLARI: TÜKETİCİ MOTİVASYONLARINA İLİŞKİN NİTEL BİR DEĞERLENDİRME

Elif Ebru ERCE ÖZBİLEN, Zeliha ESER
Publication date : 2023-05-31

TÜKETİCİ DAVRANIŞINDA ZAMAN KAVRAMI

Bahadır AYAR, Şebnem BURNAZ
Publication date : 2023-05-31

COVID-19 SÜRECİNDE TÜKETİCİ REFAHININ DÖNÜŞÜMÜ: KIRILGAN VE KIRILGAN OLMAYAN TÜKETİCİ GRUPLARININ KARŞILAŞTIRILMASI

Elif KARAOSMANOĞLU, Mehmet OKAN, Didem Gamze IŞIKSAL, Neşenur ALTINİĞNE, Elif İDEMEN, Özge DEMİR
Publication date : 2023-05-31

Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations

Ceren HAYRAN ŞANLI
Publication date : 2023-05-31

AN INVESTIGATION ON THE EFFECT OF AD EXPENSES ON BRAND VALUE IN THE BANKING SECTOR THROUGH PANEL DATA ANALYSIS

Tamer BARAN
Publication date : 2023-05-31

MARKA DENEYİMİ İLE MÜŞTERİ SADAKATİ ARASINDAKİ İLİŞKİNİN KANONİK KORELASYON ANALİZİ İLE İNCELENMESİ, YİYECEK İÇECEK İŞLETMELERİ ÜZERİNDE BİR UYGULAMA

Ssüreyya BENGÜL, Tansu Elif DİNÇ
Publication date : 2023-05-31

EVALUATION OF DIFFERENT CULTURES`PERCEPTIONS OF AIRLINE SERVICE QUALITY BY FIPIA WITH INFORMATION ENTROPY

Aybike Tuba ÖZDEN, Erkan ÇELİK, Muhammet GÜL
Publication date : 2023-05-31

THE RELATIONSHIP BETWEEN SUPLIER SPECIFIC INVESTMENT AND NEW PRODUCT PERFORMANCE: THE MODERATING EFFECTS OF OUTPUT AND PROCESS CONTROL

Volkan YENİARAS
Publication date : 2023-05-31

TÜKETİCİLERİN DUYGUSAL MARKA DENEYİMİ VE MARKA İLİŞKİSİ ALGILARININ MARKA EVANGELİZMİ ÜZERİNDEKİ ETKİSİ

Mehmet ÖZER, İrem BURAN
Publication date : 2023-05-31