IAD Index of Academic Documents
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  • Pazarlama ve Araştırmaları Dergisi
  • Volume:17 Issue:1

Katı Ve Akışkan Tüketim Üzerine Bir Araştırma

Fatma Işler, Hülya Bakirtaş
Publication date : 2024-01-31

MECAZİ DİL UNSURLARININ TÜKETİCİ KATILIMI ÜZERİNDEKİ ETKİSİ: TÜRK HAVAYOLU INSTAGRAM SAYFALARI ÖRNEĞİ

Cem Burak Koçak, Özlem Atalik, Bahri Baran Koçak
Publication date : 2024-01-31

VALUE-ADDED SERVICES FROM A PORT CENTRIC LOGISTICS PERSPECTIVE: A LITERATURE REVIEW

Giray Yiğit Kolcubaşi, Cansu Yildirim
Publication date : 2024-01-31

LEVERAGING THE POWER OF GAMIFICATION IN CONSUMER DECISION MAKING: HEDONISM VS. UTILITARIAN

Selçuk Yasin Yildiz
Publication date : 2024-01-31

SOSYAL MEDYADA PARASOSYAL ETKİLEŞİM VE ALGILANAN GÜVENİLİRLİĞİN TÜKETİCİLERİN SATIN ALMA NİYETİNE ETKİSİNDE HOMOFİLİNİN ROLÜ

Emine Şenbabaoğlu Danaci
Publication date : 2024-01-31

SOSYAL MEDYA FENOMENİ PAZARLAMASINDA BENLİK UYUMU ALGISININ SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ: PARA-SOSYAL ETKİLEŞİMİN ARACILIK ROLÜ

Müzeyyen Gelibolu
Publication date : 2024-01-31

THE EFFECT OF MOTHER-DAUGHTER CONNECTEDNESS AND SOCIAL COMPARISON MOTIVATION ON CO-SHOPPING AND CO-CONSUMPTION: A RESEARCH ON ADULT DAUGHTERS

Tuğba Kiliçer, Eda Paç Çelik
Publication date : 2024-01-31

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Index of Academic Documents
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