IAD Index of Academic Documents
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  • Pazarlama ve Araştırmaları Dergisi
  • Cilt: 18 Sayı: 3

THE EFFECT OF DYNAMIC PRICING ON CONSUMER PURCHASE INTENTION: A STUDY USING THE THEORY OF PLANNED BEHAVIOR

Altuğ Ocak
Publication date : 2025-09-29

DOOMSPENDER KAVRAMI VE POSTMODERN TÜKETİM OLGUSU BAĞLAMINDA ÜNİVERSİTE ÖĞRENCİLERİNİN TÜKETİM ALIŞKANLIKLARININ İNCELENMESİ

Beril Özer
Publication date : 2025-09-29

DOĞAL VE ORGANİK KOZMETİK ÜRÜNLERDE TÜKETİCİ ALGISI: TOPLUMSAL CİNSİYET VE MEDYA ETKİSİ BAĞLAMINDA NİTEL BİR İNCELEME

Dursun Yılmaz
Publication date : 2025-09-29

THE ROLE OF EMOTIONS IN THE INTERACTION BETWEEN IMPULSIVE BUYING, REGRET AND RETURN BEHAVIOR IN ONLINE SHOPPING

Ömer Akkaya
Publication date : 2025-09-29

DUYGULARIN GÖLGESİNDE RASYONALİTE: KEDİ MAMALARINA İLİŞKİN TÜKETİCİ YORUMLARININ DAVRANIŞSAL FİNANS PERSPEKTİFİNDEN ANALİZİ

Hatice Ferek Bulut
Publication date : 2025-09-29

CONSUMER-CENTRIC SUSTAINABILITY: STRATEGIES FOR INTEGRATING ETHICAL PRACTICES IN MARKETING AND ORGANIZATIONAL POLICIES

Emre Nalçacıgil
Publication date : 2025-09-29

GENERATION Z CONSUMERS’ INTENTION TO PURCHASE SECOND-HAND CLOTHING PRODUCTS: THE EFFECT OF MOTIVATIONAL AND INHIBITORY FACTORS

Bekir Özkan
Publication date : 2025-09-29

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