Pazarlama ve Araştırmaları Dergisi Cilt: 18 Sayı: 3

THE EFFECT OF DYNAMIC PRICING ON CONSUMER PURCHASE INTENTION: A STUDY USING THE THEORY OF PLANNED BEHAVIOR

Altuğ Ocak

Publication date : 2025-09-29

DOOMSPENDER KAVRAMI VE POSTMODERN TÜKETİM OLGUSU BAĞLAMINDA ÜNİVERSİTE ÖĞRENCİLERİNİN TÜKETİM ALIŞKANLIKLARININ İNCELENMESİ

Beril Özer

Publication date : 2025-09-29

DOĞAL VE ORGANİK KOZMETİK ÜRÜNLERDE TÜKETİCİ ALGISI: TOPLUMSAL CİNSİYET VE MEDYA ETKİSİ BAĞLAMINDA NİTEL BİR İNCELEME

Dursun Yılmaz

Publication date : 2025-09-29

THE ROLE OF EMOTIONS IN THE INTERACTION BETWEEN IMPULSIVE BUYING, REGRET AND RETURN BEHAVIOR IN ONLINE SHOPPING

Ömer Akkaya

Publication date : 2025-09-29

DUYGULARIN GÖLGESİNDE RASYONALİTE: KEDİ MAMALARINA İLİŞKİN TÜKETİCİ YORUMLARININ DAVRANIŞSAL FİNANS PERSPEKTİFİNDEN ANALİZİ

Hatice Ferek Bulut

Publication date : 2025-09-29

CONSUMER-CENTRIC SUSTAINABILITY: STRATEGIES FOR INTEGRATING ETHICAL PRACTICES IN MARKETING AND ORGANIZATIONAL POLICIES

Emre Nalçacıgil

Publication date : 2025-09-29

GENERATION Z CONSUMERS’ INTENTION TO PURCHASE SECOND-HAND CLOTHING PRODUCTS: THE EFFECT OF MOTIVATIONAL AND INHIBITORY FACTORS

Bekir Özkan

Publication date : 2025-09-29