‘COMPARISON OF GASTRO TOURISTS\\\' VALUE PERCEPTIONS0OF GASTRONOMIC PRODUCT AND SOCIO DEMOGRAPHIC CHARACTERISTICS

Authors : Hacı Ahmet Çakır

Pages : 87-110

Doi:10.7460/turar.1526574

View : 49 | Download : 57

Publication Date : 2025-04-28

Article Type : Research Paper

Abstract :Tourists travel to destinations where various gastronomy events are held and delicious and different taste are served in order to have unique gastronomic experiences. Hatay, which is declared as a gastronomy city within the scope of the UNESCO creative cities network, which constitutes the application area of this research, is one of these destinations. In this sense, this study aims to compare the socio-demographic characteristics of gastro-tourists visiting Hatay and their value perceptions formed as a result of their gastronomy product experiences. The sample of the study consists of 400 domestic tourists visiting Hatay and selected by convenience sampling method, which is one of the non-probability based sampling types. The gastronomic experiential value scale was analysed in 6 dimensions by exploratory factor analysis. The findings show that there is a difference between tourists\\\' perceptions of gastronomic experiential value and gender, marital status, travel preference, age, education level and income, but there is no difference between occupation and frequency of visit.
Keywords : Deneyimsel değer, gastronomi deneyimi, gastronomi turizmi, yerel yemek