Examining the Relationship between Social Media Burnout and Psychological Well-Being

Social media burnout is the emotional, mental, and physical fatigue individuals experience from using social media platforms. This fatigue consumes psychological resources, which can reduce psychological well-being. Therefore, it can be argued that social media burnout (SMB) and psychological well-being (PWB) have a negative relationship. In this context, this study aims to examine the relationship between the social media burnout level of social media users and their psychological well-being. This study uses a correlational design. The data of the study were collected with the \\\"Social Media Burnout Scale\\\" and \\\"Psychological Well-Being Scale\\\". The participants of the study consisted of 447 people (74.30% female / 25.70% male) who regularly use social media and whose ages range from 17 to 54. The study found that SMB is a negative predictor of PWB. In addition, having psychological problems and social media usage intensity was found to have a moderating role in the relationship between SMB and PWB. Gender was found to have no moderating role. Consequently, social media burnout is negatively correlated with psychological well-being. In addition, the psychological state of the individual and the social media usage intensity are important factors in the negative effects of SMB on PWB. In this context, it is important to focus on studies on the healthy use of SM.