Yiyecek ve İçecek İşletmelerinde Oluşturulan Otantik Atmosferin Müşteri Memnuniyeti Üzerindeki Etkileri: Yerel Bir İşletme Üzerinde Araştırma

Authors : Mücella ÇINAR ÖDEMİŞ, Murat AKSU

Pages : 294-306

View : 28 | Download : 9

Publication Date : 2022-10-31

Article Type : Research Paper

Abstract :Although the concept of atmosphere is used in different fields, it was brought to the marketing literature by Kotler insert ignore into journalissuearticles values(1973);. The concept of atmosphere is important in terms of increasing customer satisfaction. Therefore, the aim of the research was to determine the effects of the authentic atmosphere created in food and beverage businesses on customer satisfaction. Using the qualitative research method, data were collected in the food and beverage business called “Bahçe Apostol” operating in Erdek district of Balıkesir province. According to the research findings, it is understood that the majority of the participants find the business authentic in terms of ambiance, smell, color, design, music and taste when they are examined as the elements that attract their attention the most. In addition, general satisfaction levels were also high. Some of the participants made recommendations for price, service materials and the use of local products.
Keywords : AuthenticAtmosphere, Foodandbeveragebusiness, customersatisfaction

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