Perceived imagination of a destination: An exploratory study of tourists in Hungary

Authors : Nesrine KHAZAMİ

Pages : 108-121

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Publication Date : 2020-12-29

Article Type : Research Paper

Abstract :Purpose: The mental imagery is motivated by advertisers applying pictures, words, sound effects, and, more accurately, guidelines to the imagine. From this sense, the tourist who decides to travel seeks to fill various wants and needs that can be expressed consciously or be buried in the unconscious. Indeed, the search for our past, our origins, and our history are today at the heart of the tourist movement. Methodology: Through a qualitative survey with a method based on photographs taken by tourists during their stay, the study seeks to understand the mental representations that they associate with their travel experiences in Hungary. These performances highlight the perceived image of the destination by those tourists. Understanding this perceived image tells us what attributes it is appropriate to intervene to improve the positioning of the destination. Findings: The objective of this research is to explain the tourist consumption experience through the imagination. The process of imaginative creation is rooted in past experiences and future experiences feed on desires and fantasies and vary according to the socio-cultural environment of the tourist.
Keywords : Imagination, Perceived image

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