INVESTIGATION OF THE ROLE OF FUNCTIONAL FOOD-BASED CHIPS AND SIMILAR PRODUCTS IN CONSUMER PREFERENCES AMONG INDIVIDUALS AGED 25-50

Authors : Şebnem Kaya, İlkay Gök

Pages : 590-605

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Publication Date : 2024-09-30

Article Type : Research Paper

Abstract :This study investigates the role of chips and similar products made from functional foods in the consumer preferences of individuals aged 25-50, employing a general survey method with a sample size of 395. It compares the knowledge levels, attitudes, and preference reasons between consumers who consume functional foods and those who do not. The results indicate that consumers who eat functional foods have statistically significant higher knowledge levels, attitudes, and reasons for preferring functional chips compared to non-consumers, while non-consumers have higher reasons for not preferring them. Those with no knowledge of functional foods had the lowest scores, and as consumption frequency increases, so do knowledge levels and positive attitudes. Women tend to prefer functional chips less than men, and no significant difference was found between age groups. Divorced participants scored higher in positive attitudes and preference reasons compared to married individuals. As education level increases, knowledge and positive attitudes also rise, and higher income and food expenditures are associated with more favorable attitudes toward functional foods and stronger preference reasons. A positive relationship was found between knowledge and attitudes, where higher knowledge and positive attitudes led to increased preference and consumption of functional chips.
Keywords : Consumer preference, functional chips, functional foods, healthy eating