ISPARTA İLİNDE DONDURULMUŞ GIDA ÜRÜNLERİNE YÖNELİK TÜKETİCİ TERCİHLERİ
Authors : Fatih YATAĞAN, Gökçe YALÇIN, M Çağla Örmeci KART, Vecdi DEMİRCAN
Pages : 77-84
View : 43 | Download : 11
Publication Date : 2015-04-01
Article Type : Research Paper
Abstract :This study aimed to investigate consumer preferences towards frozen food products in Isparta province,Turkey. Data which are used in the study are gathered from interviews with 270 families throughface-to-face surveys. Interviewed families are divided to three groups of only buying, only homemade,both buying and homemade. It has determined that believe to prepare in healthier conditions factor isvery effective on homemade consumer group on the other side buying consumer group founded thatprovide time savings, ease of preparation and availability of all season factors effective. When annualconsumption of frozen food per capita based on product groups was analyzed, it was determined thatmuch more of vegetables, meat product and paste product were consumed. It has detected that buyingconsumer groups take more into account production date, brand and company factors. It has beendetermined that television is primary consumers’ information sources for frozen food products. It canbe concluded that interviewed consumer preferred frozen foods as a main dishKeywords : Dondurulmuş gıda, tüketici tercihleri, demografik özellikler
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