THE FACTORS THAT AFFECT CONSUMERIMPULSIVE BUYING BEHAVIORIN GROCERY AND CLOTHING SECTORS

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Öneri Dergisi
Volume:6 Issue:23
THE FACTORS THAT AFFECT CONSUMERIMPULSIVE BUYING BEHAVIORIN GROCERY AND CLOTHING SECTORS

THE FACTORS THAT AFFECT CONSUMERIMPULSIVE BUYING BEHAVIORIN GROCERY AND CLOTHING SECTORS

Authors : Ela ÜNLER

Pages : 161-168

View : 44 | Download : 18

Publication Date : 2005-01-10

Article Type : Research Paper

Abstract :Consumers are considered as a problem solver to fulfill their ııeeds by marketers. The behavior according to satisfy their ııeeds are gerıerally planned, but some of them unplanned because of some iııfluences. Uııplanned, which is called impulsive buying behavior, geııerates 50 percent of consumers’ shopping behavior according to recent studies. This shopping behavior especially occurs in grocery and clothing sectors. With the growth of advertising and technological developments, consumers have easy access to impulse purchasing insert ignore into journalissuearticles values(Kacen&Lee, 2002);. Adding to this growth, individual’s cultures have a great impact on their, impulse buying behavior, but little known about this sudden, spoııtaııeous purchasing behavior in Turkey. The aim of this study is to indicate the factors, which affect consumer impulsive buying behavior in botlı grocery and clothing sectors in Turkey.
Keywords : Consumer Behavior, Marketing, impulsive Buying Behavior

ORIGINAL ARTICLE URL

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.