ANALYSIS OF IDENTITY APPROACHES BELONGS TO FASHION BRANDS IN FURNITURE DESIGN PRODUCTS

Authors : Mertcan Öztekin

Pages : 904-926

Doi:10.20488/sanattasarim.1827807

View : 88 | Download : 310

Publication Date : 2025-12-01

Article Type : Research Paper

Abstract :Fashion brands have increasingly extended their identity into furniture design, yet how brand identity translates across these two distinct product categories remains unclear. This study aims to identify the criteria by which brand identity is reflected in both fashion clothing and furniture design. The study questions the identity approaches of fashion brands in furniture design and interdisciplinary design processes with a learning-based model. Visual data is analysed with a hybrid method created by blending the horizontal process flow and design criteria of the deep learning based Convolutional Neural Network (CNN) model. The brand identity prism and the words in the design expressions in the products of the two domains are coded. To generalise the data diversity and design process, two different fashion brand examples are comparatively analysed. With the indicator codes extracted from the data, the relationships of the two fields were determined. The results obtained show the intersection and limitations of brand identity in fashion and furniture design criteria through a Venn diagram.
Keywords : Mobilya, Moda, Tasarım, Marka kimliği, İç Mimarlık.

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