The Mediating Role of Cohesion with Tour Guides in the Effect of Professional Competencies of Tour Guides on Tour Satisfaction: A Study in Istanbul

Authors : Aykut Gün, Alper Ateş

Pages : 175-187

View : 51 | Download : 128

Publication Date : 2025-12-30

Article Type : Research Paper

Abstract :Tour guides act as \\\"representatives\\\" or \\\"ambassadors\\\" who play an essential role in bridging the gap between visitors and destinations by managing, guiding, and organizing tourist experiences; enhancing the destination image; helping to implement responsible tourism goals; making the destination enjoyable through what they present and interpret to guests; introducing local culture; enabling guests to participate in local activities; providing information; and many other tasks. This study specifically focuses on the role of tour guides. The study aims to measure the mediating effect of visitor-tour guide coherence on the impact of tour guides\\\' professional competencies on tour guides\\\' performance and tour satisfaction. The research determined the mediating effect of visitor-tour guide rapport on the impact of tour guides\\\' professional competencies and tour satisfaction. We compared and interpreted the findings and results with similar studies in the literature and made recommendations.
Keywords : Tur, Tur Rehberi, Tur Memnuniyeti, Tur Rehberi ile Uyum, Tur Rehberi Yetkinliği

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