The Use of Cultural Symbols in Digital Media: An Evaluation Through Motion Graphics

Authors : Elif Merve Urgancı
Pages : 245-271
Doi:10.29249/selcuksbmyd.1647315
View : 52 | Download : 37
Publication Date : 2025-04-30
Article Type : Research Paper
Abstract :Cultural Cultural symbols play a significant role in transmitting social identity and values across generations. With the possibilities offered by modern technology, these symbols can reach wider audiences by being reinterpreted and processed through motion graphics on digital platforms. This study examines how cultural symbols can be reproduced in digital media and transmitted to younger generations. The primary aim is to adapt the Creation Epic of the Altai Turks using motion graphics as a modern storytelling technique and to evaluate its impact on contemporary audiences. A quantitative analysis was conducted to measure how viewers perceive this adaptation. Following an experimental design, a motion graphic adaptation titled The Awakening of Yer-Su was created as a short animated film and then presented to participants through a survey. The sample consists of 106 students from the Faculty of Communication at Selçuk University. The collected data were analyzed using SPSS software, and distribution statistics were examined. Findings indicate that 61.3% of participants believe such adaptations contribute to promoting Turkish mythology. Additionally, 75.5% found the illustrations compatible with the storyline, while 68.9% stated that the texts supported the narrative. Moreover, 78.3% of participants expressed interest in seeing modern adaptations of other Turkish oral literature works. The study demonstrates that contemporary storytelling techniques, such as motion graphics, effectively facilitate the transmission of cultural symbols. Young audiences found these adaptations engaging and supported the idea that cultural heritage can be preserved through digital media. This research highlights that reinterpreting traditional Turkish mythology via digital platforms can contribute to preserving cultural identity and strengthening collective memory.
Keywords : Sembolizm, Mitoloji, Hareketli Grafikler, Kültürel Aktarımlar

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