THE RELATIONSHIP BETWEEN EXERCISE ADDICTION AND PERCEIVED SERVICE QUALITY IN FITNESS CENTERS

Authors : Fatih Mehmet Parlar
Pages : 229-249
Doi:10.33689/spormetre.1702806
View : 98 | Download : 269
Publication Date : 2025-12-30
Article Type : Research Paper
Abstract :Abstract: This study aims to examine the relationship between exercise addiction levels and perceived service quality among fitness center members. Employing a relational survey model, data were collected via questionnaires from 244 voluntary participants who were members of corporate-level fitness centers in Karabük, Turkey. The research data were gathered using a three-part form consisting of a personal information form, the Exercise Addiction Scale, and the Sports-Fitness Centers’ Perceived Service Quality Scale. The collected data were analyzed using correlation and multiple regression analyses. The findings revealed that participants’ exercise addiction levels were moderate (X̄=57.82), while their perceived service quality levels were high (X̄=132.30). A statistically significant, positive, yet weak correlation was identified between the total scores of exercise addiction and perceived service quality (r=0.264; p<0.01). Multiple regression analysis (F(3, 240)=10.376; p<0.001; R²=0.115) indicated that the sub-dimensions of exercise addiction, namely “Excessive Focus and Mood Modification” (β=0.257; p<0.001) and “Tolerance Development and Passion” (β=0.200; p=0.010), significantly and positively predicted perceived service quality. However, the sub-dimension “Postponement of Individual-Social Needs and Conflict” (β=-0.102; p>0.05) showed no significant effect. In conclusion, a weak positive relationship was observed between exercise addiction levels and perceived service quality among fitness center members. This can be explained by the fact that high-quality service better meets members’ needs and that the positive emotions derived from exercise are reflected in their service perceptions. It is recommended that fitness centers consider members’ exercise motivations and potential addiction tendencies when developing strategies for target audience segmentation.
Keywords : Egzersiz Bağımlılığı, Hizmet Kalitesi, Fitness Merkezi

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