MARKA BAĞLILIĞI VE MARKA BAĞLILIĞINA ETKİ EDEN FAKTÖRLER

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Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Volume:13 Issue:1
MARKA BAĞLILIĞI VE MARKA BAĞLILIĞINA ETKİ EDEN FAKTÖRLER

MARKA BAĞLILIĞI VE MARKA BAĞLILIĞINA ETKİ EDEN FAKTÖRLER

Authors : Nuri ÇALIK

Pages : 109-120

View : 39 | Download : 13

Publication Date : 1997-12-01

Article Type : Research Paper

Abstract :-
Keywords : Markalı ürünler, Pazarlama, Marka seçimi, Tüketici davranışı

ORIGINAL ARTICLE URL

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