New Media in Internal Communications

Authors : Serap CAN

Pages : 295-304

Doi:10.18037/ausbd.632036

View : 86 | Download : 19

Publication Date : 2019-09-30

Article Type : Review Paper

Abstract :Communication is a cyclic process that involves collecting and exchanging of the information within the boundaries of dialogue and mutual understanding. As a rapidly growing field in communication studies; internal communication is vital for organizations to build healthy and sustainable relationships with their publics. Ideal internal communication applies to two-way exchange of knowledge with a proper feedback and helps establishing a democratic, productive and fair environment within the organization.    Long, technology converts both the world and the people in the way of living. As a communicative revolution; new media has everlastingly transformed the way the individuals build relationships. These novelties naturally apply to the internal communications of the organizations. Providing necessary information to the publics, it is better for the organizations to benefit from new media in internal communication processes so as to be an open system.    As the use of new media uptrends, the organizations have to transform themselves. At this point; new media and its numerous applications become prominent to reach the success for the organizations. In this article; it is aimed to evaluate and examine the internal communication phenomenon with the recent applications of new media in the organizational processes.
Keywords : Internal Communication, Organization, Dialogue, Social Media, New Media

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