The Effect of Trust in Charities on Donation Intention

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İzmir İktisat Dergisi
Cilt: 40 Sayı: 3
The Effect of Trust in Charities on Donation Intention

The Effect of Trust in Charities on Donation Intention

Authors : Ahmet Ünal, İbrahim Aydın

Pages : 714-727

Doi:10.24988/ije.1547753

View : 173 | Download : 103

Publication Date : 2025-07-16

Article Type : Research Paper

Abstract :Donations made to charitable institutions are of vital importance for these institutions to carry out their activities. This study investigated the moderating role of transparency in the effect of trust in the Turkish Red Crescent on the intention to donate. In addition, the direct effect of trust on the intention to donate and transparency and the direct effect of transparency on the intention to donate were investigated. The study population includes resident of Türkiye. The sample consists of 317 respondents. The sample was reached through a survey form shared on social media platforms. The survey includes items regarding trust, transparency and, intention to donate to the Turkish Red Crescent, a charitable institution. A convenience sampling method was used to reach the sample. Structural equation modeling and Process Macro were used to test the hypotheses. The analyses revealed that transparency does not have a moderating role in the effect of trust in the Turkish Red Crescent on the intention to donate. It was found that trust has a direct positive effect on the intention to donate and transparency. It was observed that transparency did not have a significant effect on the intention to donate. Findings from the one-sample t-test showed that the participants did not trust the Turkish Red Crescent but that it carried out its activities in a transparent manner.
Keywords : Kızılay, Güven, Şeffaflık, Bağışta Bulunma Niyeti

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