Consumers’ Use of Smartphone Fitness Applications: Adaptation of the Unified Technology Acceptance and Usage Model-2 to Turkish Culture

Authors : Aykut Gümüş, Gökalp Demir

Pages : 45-55

Doi:10.46463/ijrss.1601092

View : 59 | Download : 100

Publication Date : 2025-06-29

Article Type : Research Paper

Abstract :This paper highlights technological changes and developments in the field of participation sports allow individuals to track their performances, provide feedback and be more motivated for physical movement through various features via smartphone fitness applications. These technological changes in the sports industry provide individuals with the opportunity to embody sports products or services at the same time. These concretization attempts allow marketers to be more user-oriented, especially in the field of smartphone fitness applications. In this context, the purpose of the research is to test the suitability of smartphone fitness applications by consumers in Turkish culture in line with the “Unified Technology Acceptance and Use Model-2” (UTAUT-2). A total of 385 (X̄Age=34.63±10) participants, 226 (X̄Age=34.35±10.72) female and 159 (X̄Age=35.04±8.86) male, participated in the study. Participants were given a “Personal Information Form” and “Neeraj et al. the measurement model”, which consists of 7 sub-dimensions and 21 items developed in line with UTAUT-2 for smartphone fitness applications and in which the items are evaluated in a 7-point Likert type, is presented. The SmartPLS 4 program was used to test the model in Turkish culture.
Keywords : Akıllı Telefon Uygulamaları, Fitness, BTKKM-2, Tüketici Davranışı

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