MEN, BEAUTY AND SENSES – A SNAPSHOT OF THE EFFECTIVENESS OF SENSORY BRANDING IN THE JAPANESE MEN’S COSMETICS MARKET.

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Yaşar Üniversitesi E-Dergisi
Volume:3 Issue:9
MEN, BEAUTY AND SENSES – A SNAPSHOT OF THE EFFECTIVENESS OF SENSORY BRANDING IN THE JAPANESE MEN’S C...

MEN, BEAUTY AND SENSES – A SNAPSHOT OF THE EFFECTIVENESS OF SENSORY BRANDING IN THE JAPANESE MEN’S COSMETICS MARKET.

Authors : Caroline Suelin TAN

Pages : 1047-1060

Doi:10.19168/jyu.84179

View : 97 | Download : 7

Publication Date : 2008-06-01

Article Type : Research Paper

Abstract :
Keywords : Sensory Branding, Metrosexuality, Mens Cosmetics, Culture, Japan

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