DIGITAL DINING TABLES: VISUAL CONSUMPTION OF CINEMATIC GASTRONOMY ON INSTAGRAM

Authors : Buket Akdemir Dilek

Pages : 289-324

View : 69 | Download : 146

Publication Date : 2025-09-27

Article Type : Research Paper

Abstract :The relationship between cinema and gastronomy is not only based on a visual aesthetic experience but also on cultural and sensory experiences. While cinema represents social values, identities, and emotions through food scenes, gastronomy also functions as a carrier of the narrative and a complementary element to the atmosphere in cinema. This study examines the content production strategies and transmedia narrative practices of sinegastro, an Instagram account that brings together cinema and gastronomy themes in digital and physical media. In the research conducted using the content analysis method, posts and description texts shared on the platform especially Reels videos that have exceeded 1 million views were evaluated. The study found that the phenomenon of food has ceased to be a mere object of physical consumption and has become a visual and cultural representation through social media. The fact that the sinegastro account produces content based on nostalgia and emotional bonds on certain special days (such as the anniversaries of artists\\\' births or deaths) shows that the platform follows a strategic publishing policy. In addition, cinema-gastronomy-themed physical events developed under the name of “Movie Tasting” enable digital content to transcend its boundaries and be carried into the realm of physical experience. In this context, the sinegastro account goes beyond being just a social media content provider and functions as a transmedia platform that integrates cinematic narratives with multi-sensory gastronomic experiences. The findings are important for understanding the forms of reproduction of popular culture objects in new media environments and the multi-layered interaction established with audiences.
Keywords : Sinema ve gastronomi, Transmedya, Sinegastro, Sinema ve yemek, Instagram

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