Analyzing the Role of Demographic Variables in Red Meat Purchasing Decision: The Case of Iğdır Province

Authors : Osman Doğan Bulut

Pages : 178-185

Doi:10.47115/bsagriculture.1623461

View : 51 | Download : 41

Publication Date : 2025-03-15

Article Type : Research Paper

Abstract :Red meat has an important place for a balanced and healthy diet. Researching red meat consumption is important to address many health, environmental and cultural issues. This study aims to determine the relationship between consumers\\\' socio-economic characteristics, which are gender, income, education level, and criteria of red meat purchasing decision. The sample size was determined using the simple random sampling method. A survey based on face-to-face interviews was conducted with 384 consumers residing in the Iğdır province. The Mann-Whitney-U Test and Kruskal-Wallis Test were used in the statistical analysis of the study. It was determined that female consumers gave more importance to criteria such as food safety and whether the product was oily or not (P<0.05). Similarly, it was determined that price sensitivity decreased with the increase in income level, but health-related elements such as food safety became more prominent (P<0.01). It was observed that as the level of education increased, the importance given to whether the products were locally sourced also increased (P<0.05). These results can guide the determination of target market strategies for the red meat sector and the development of products and services to meet consumer expectations.
Keywords : Red meat, Purchasing decision criteria, Consumer preferences, Iğdır

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