Understanding Components of The Memorable Ethnic Food Experience: A Case of Turkish Cuisine in London

Authors : Davut Kodaş

Pages : 543-554

Doi:10.53353/atrss.1493814

View : 46 | Download : 29

Publication Date : 2024-07-30

Article Type : Research Paper

Abstract :The primary goal of this study is to understand the memorable ethnic food experience of Turkish cuisine in London. To achieve the aim of the study, netnography approach, which is a qualitative study method, was used to ascertain the components of the memorable ethnic food experience via the User-Generated Content (UGC) technique. The data was garnered via TripAdvisor from consumers’ reviews posted regarding their food experience of Turkish food (n: 2324). The findings of this study posed that the memorable ethnic food experience has five main components: hospitality and social interaction, taste, and food characteristics, servicescape, authenticity, satisfaction, recommendation, and revisit intentions. The results of this study allow service providers to create a framework of memorable ethnic food experience design by focusing on components identified in the present work. The findings of the study contribute to a better understanding of memorable ethnic food experiences. Because of its original contributions, this study extends the food experience literature by providing original findings
Keywords : Londra, Türk Mutfağı, Etnik yemekler, Unutulmaz Yemek Deneyimi

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