The Multi-Layered and Transformative Impact of Big Data, Artificial Intelligence, and the Internet of Behaviors on the Social Sciences

Authors : Bekir Emiroğlu

Pages : 117-124

View : 48 | Download : 151

Publication Date : 2025-12-23

Article Type : Research Paper

Abstract :This study examines the multi-layered and transformative impact of big data, artificial intelligence (AI), and the Internet of Behaviors (IoB) on the social sciences. It argues that these technologies represent not merely new methodological tools, but a fundamental paradigm shift that challenges the field\\\'s core epistemological assumptions, ethical norms, and societal role. The analysis progresses through four key areas. First, it addresses the epistemological rupture, focusing on the \\\"End of Theory\\\" debate and the tension between correlation and causality in data-driven science. Second, it evaluates the methodological transformation, contrasting new research opportunities like predictive modeling and social simulation with significant risks, including algorithmic bias and the \\\'black-box\\\' problem. Third, the study explores the profound ethical and political dimensions, such as surveillance, algorithmic authority, and power asymmetries. Finally, it analyzes the transition from the Internet of Things (IoT) to IoB, highlighting the shift from passive observation to active behavioral intervention, which poses significant threats to individual autonomy. The paper concludes that social scientists must adopt a critical role, moving beyond technical application to question the underlying power structures of these technologies and guide the development of a more just and democratic digital future.
Keywords : Algoritmik otorite, yapay zeka (AI), büyük veri, davranışların interneti (IoB, davranışların interneti (IoB), paradigma değişimi, sosyal bilimler

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