THE DIGITAL NECESSITY IN MARKETING EDUCATION TO THE MILLENNIAL GENERATION

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Journal of Awareness
Volume:4 Issue:3
THE DIGITAL NECESSITY IN MARKETING EDUCATION TO THE MILLENNIAL GENERATION

THE DIGITAL NECESSITY IN MARKETING EDUCATION TO THE MILLENNIAL GENERATION

Authors : Nevenka POPOVIC SEVIC, Milica SLIJEPCEVIC

Pages : 293-304

Doi:10.26809/joa.4.022

View : 35 | Download : 8

Publication Date : 2019-08-01

Article Type : Research Paper

Abstract :Higher education institutions nowadays approach important technological challenges that consequently change the students’ entire educational world. Universities together with marketing educators are exploring how new digital technologies could be applied as an effective pedagogical tool. This article contributes to the marketing education community in the field of digital necessity for millennial scholars. A broad understanding of students’ perceptions and experiences of social media in marketing education is significant for both educational results and student engagements. Adopting such a focus, further reviews represent what students gain from these pedagogical applications and how it will improve their future marketing involvement
Keywords : digital technology, marketing education, social media, classroom management, millennial generation

ORIGINAL ARTICLE URL

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.