Digitalization Policies in The European Union and The Metaverse Implications for The Tourism Sector

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Journal of New Tourism Trends
Cilt: 6 Sayı: 2
Digitalization Policies in The European Union and The Metaverse Implications for The Tourism Sector

Digitalization Policies in The European Union and The Metaverse Implications for The Tourism Sector

Authors : Kübra Çelik Kılıç, Fatma Füsun İstanbullu Dinçer, Mithat Dinçer

Pages : 138-157

Doi:10.58768/joinntt.1832174

View : 94 | Download : 322

Publication Date : 2025-12-28

Article Type : Research Paper

Abstract :This study aims to examine the historical development of the European Union’s digitalization policies and their impacts on metaverse-based transformations in the tourism sector. Conducted through a qualitative literature review method, the research chronologically analyses key policy documents such as the Bangemann Report (1994), the e-Europe action plans, the i2010 European Information Society Strategy (2005), the Digital Single Market, the 2030 Digital Compass, and the Declaration on Digital Rights. The findings reveal that the European Union positions digitalization as a critical strategic domain in terms of economic competitiveness, sustainable growth, social inclusion, and the strengthening of digital sovereignty. It has been determined that digitalization has created a significant transformation in the tourism sector through innovative applications such as online reservation systems, augmented and virtual reality implementations, artificial intelligence-based personalized services, and data-driven marketing. Furthermore, metaverse technology has been found to offer strategic potential for the digitalization of cultural heritage, the diversification of destination experiences, the enhancement of customer satisfaction, and the development of new business models. It has also been identified that the European Union supports this transformation through infrastructure and financial mechanisms such as Horizon Europe and the Digital Europe Programme. The study concludes that the European Union’s digitalization policies guide the digital transformation process of tourism and provide strategic implications for Türkiye.
Keywords : Avrupa Birliği, Dijitalleşme, Metaverse, Turizm, Dijital Dönüşüm

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