THE ROLE OF POSTER DESIGN IN EXPRESSING CULTURAL INDICATORS: A CONTEMPORARY INTERPRETATION OF NASREDDİN HODJA POSTERS

Authors : Melike Bakar Fındıkcı, Seçil Kartopu

Pages : 401-421

Doi:10.7456/tojdac.1797860

View : 58 | Download : 363

Publication Date : 2026-01-01

Article Type : Research Paper

Abstract :Nasreddin Hodja, one of the most deeply rooted and beloved figures in Turkish folk culture, has been preserved through oral tradition for centuries and passed down across generations. His anecdotes, known for their simple language, strong sense of humor, and critical perspective, not only entertain but also provoke thought. Though they address ordinary events of daily life with satire and are accessible to all, these brief narratives often contain profound philosophical, ethical, and moral messages. In this respect, Nasreddin Hodja’s stories reflect the cultural fabric of society, bridge the old and the new, and strengthen intergenerational bonds, maintaining their popularity to this day. This study aims to enable students to explore cultural values more deeply and reinterpret them using modern graphic design tools. By analyzing both the humorous surface and the symbolic, critical depth of the anecdotes, students are encouraged to transform these narratives into creative poster designs. In doing so, they develop a more nuanced perspective on cultural heritage and are guided to express this legacy through the aesthetics of contemporary visual language.
Keywords : Afiş, Gösterge, Grafik tasarım, Nasreddin Hoca

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