Multicriteria Approach to Prioritize Strategic Goals: Case of a Public University

Authors : Sarra Daimi, Yetkin Çınar

Pages : 198-223

View : 58 | Download : 79

Publication Date : 2025-12-29

Article Type : Research Paper

Abstract :This research aims to enhance the strategic planning process in public organizations, more specifically universities by suggesting two prioritization approaches using Multiple Criteria Decision Making (MCDM) methods, considering the case of Ankara University (AU), a Turkish public university. Performing an independent analysis of goals, the first approach involves an application of AHP to get the goals’ importance weights, which in turn are used as the input of a three-scenario based TOPSIS application along with the goals’ anticipated costs. The second approach follows an influence-based perspective to highlight the degree of interdependence of university goals and the need for a balanced solution to strategic planning. DEMATEL is thence employed to further explore the causal relationships between these goals. Then, the influence weights are incorporated along with AHP importance weights and the anticipated costs as the input of another TOPSIS application. Although the first approach generates significant insights to decision makers (DMs) as it prioritizes strategic goals based on their importance to AU and their budgets, the second approach provides a deeper analysis and an advanced prioritization model. DMs can therefore select the approach that works best for them in terms of needs and data. This study can help AU and similar institutions prioritize their strategic goals, efficiently allocate resources, and enhance their overall strategic performance. The study also demonstrates the effectiveness of MCDM methods in strategic planning and provides valuable insights for future research in this area.
Keywords : Stratejik planlama, AHP, TOPSIS, DEMATEL, kriter önemi, etki düzeyi

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